In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other facts concerning modern-day B2B marketing. We go over just how the purchasing trip is currently entirely fragmented and the manner in which area structure can help marketing professionals retake control of the disco… Read More

Mark Donnigan: It's going fantastic, Ben. I am so happy to be right here on your program.Ben: Definitely. We enjoy to have you on the show. Particularly given the importance as well as the seriousness of the topic we're going to be tackling over the training course of this conversation also, which is one that I assume is actually under-discussed. O… Read More